Anjelah Johnson Partnership
CELEBRITY PARTNERSHIP | STREET TEAM SALES | CROWDFUNDING
I established a partnership with actress and Comedy Central comedian Anjelah Johnson to increase awareness and financial support for Cityteam. Through a co-branded promotional campaign the partnership generated tens of thousands of social media impressions for the charity and nearly $10,000 in donations. I created all facets of the campaign including the concept, copyrighting, live event street team, and relationship management with Anjelah's team including interfacing with designers to establish the visual identity.