I made a name for myself in business by guiding organizations to connect with customers, especially millennials, in a fresh way. From humble beginnings growing up in the mountains of Pennsylvania, to now working out of innovation mecca, Silicon Valley, I have a wide range of experience and a perspective that enables me to see solutions most others miss.
I was a top 5% salesperson for an intellectual property rights management company, handling accounts such as Elsevier, TheStreet.com, and Rodale. At the same time, I launched a grassroots non-profit to help homeless mothers--it grew rapidly and won awards--only to years later crash, teaching me valuable leadership lessons along the way. I was recruited as the sole event planner for a $5B GE-owned company, Penske Truck Leasing & Logistics, where I became recognized as a world-class event planner. I executed a NASCAR hospitality program, a 3-year Global Leadership Conference, over 70 trade shows, 30 grand openings, and I worked with Bain & Co., NFL Films, and the TODAY SHOW, to name a few. I went on to build a social enterprise--a 501(c)(3) an earned income revenue engine set within the City of Philadelphia focused on arts and culture tourism. In three years, I doubled revenues, tripled the number customers, and created brand new millennial and international market segments. Products I developed and sold were hailed on CNN, the Travel Channel, Wall Street Journal, and Le Monde (France), among others.
Shortly after I was married to my wife Whitney, we took off for Silicon Valley to help a 60 year old social services agency find new ways to connect with their top customers. While there I developed a customer experience (CX) prototype and ran trials with partners from top companies such as Intel, Google, and Apple. I hosted high-end fundraisers ranging from an accredited investor pitch at the home of a well-known executive to an exclusive golf tournament at the famed Olympic Club Lake Course. I produced a series of hackathon events for an international think tank to tap into the culture of innovation in the Valley. I was recruited by two national non-profits to help transition the membership to include a younger demographic. I aided a top brand based out of New York City to host a sold-out speaker series attracting a difficult to reach demographic. Demand for my consulting services is growing quickly, and yet I maintain a commitment to provide the same level of service and attention to detail as always.
Photographed by Whitney Miller Derfler in Pacific Grove, CA.