Mural Arts at The Gallery
Museum operations | point-of-sale | visitor experience
After a two-year study of the operations and opportunities for the renowned Philadelphia Mural Arts Program I developed a visitor experience concept to include a new Center City location for visitors. I painted a vision of how the operation could dramatically improve exposure of the program and tour and merchandise sales. After winning approval by the Board of Directors and necessary City of Philadelphia agencies, I oversaw the design, construction, fit and finishing, staffing, marketing, and all operations of the new 5,000 sq. ft. center. The space consisted of a tour box office, museum, art gallery, gift shop, paint studio, classroom, and staff offices.