Philadelphia Mural Arts Program


I was brought in to generate earned income revenue for the internationally renowned Philadelphia Mural Arts Program. I launched online ticket sales, brought customer service in-house, built and trained staff, and created a slate of new products that launched with international media coverage. Attendance more than tripled and included the establishment of a brand new millennial and international tour operator market segments.   

Ryan Derfler re-defines high energy but never seems frenetic. His grasp of the big picture and the details that support it are almost instant, and he takes his job (or task, or role) very seriously. Nothing is ever left undone or left to chance. Ryan also has a gift for putting people around him at ease...
— Thora Jacobson, Chief Operating Officer, City of Philadelphia Mural Arts Program