Why Is It So Important?
There is power in your story! Blinded by immersion in the organization and/or lacking storytelling talent and culture, many organizations fail to capture and disseminate the best parts about themselves. And yet, time and again research shows that it's an organizations story that most resonates with customers, especially millennials.
With countless ways to both craft and deliver stories, it's difficult to discern how to proceed. I have aided dozens of organizations to see what they do in a new light, storyboard the concepts, produce them using accessible publication tools, and share them easily with "best-fit" technology to dramatically improve their connection with customers.
How I Execute
I listen closely to the story that you are telling. Then, I create a narrative board to help you visualize an 'outside-in' perspective, and identify areas for improvement.
Often extracting, crafting, and broadcasting stories seems complicated and burdensome. However, by intentionally creating a culture that understands and values the power of your story, I am able to guide you toward a much more efficient way of delivering the best news that you, and even better, your customers want to tell.
I kick-start your story culture by storyboarding for you and even directing the production of new stories. Together, we watch and measure to response to inform the way forward.
Sometimes you just want a fresh voice added to the stream you already have developed. I take assignments to write around specific topics, trends, and events, most often around the topics of millennial life, faith in America, and philanthropy.
CENTER FOR SOCIAL IMPACT
How do you build a storytelling culture? This piece by Julie Dixon in the Stanford Social Review outlines the mindset, capacity requirements, and key questions involved.
HARVARD BUSINESS REVIEW
The Irresistible Power of Storytelling as a Strategic Business Tool
LINKEDIN - SHANE SNOW
This Will Be the #1 Business Skill of the Next 5 Years
Why Storytelling is the Ultimate Weapon
Silicon Values Part II: Creating a Team
Silicon Values Part I: Sourcing Philanthropic Problems
SOCAP 2015: The Migration Destination for Impact Investors
Cityteam: Recovery With Shane
Cityteam: Workout Fanatics
Cityteam: Bags of Love
Cityteam: A Business Built By Cityteam
Cityteam: Rachel's Story
Cityteam: Karen's Gala Invitation
Mural Arts Program: Love Letter Tour Proposal
Mural Arts Program: Love Letter Tour
Mural Arts Program: Ale & Arts Adventure